Wednesday, January 13, 2010

Don’t Fall Through the ‘Net

Networking is one thing, but if you do not successfully leverage your networks your contacts won’t matter. You need to do more than just collect business cards. Before attending any event, you need to find out what type of people will be there and what the mission is of the sponsoring organization.

Before you step out the door, determine what you would like to get out of your interactions at this event. You also need to determine what you bring to the table that will be of value to the people that you would like to meet. Tip: Write a description of the person on the back of their business card.

Follow-up with these contacts a few days after you have met. Refresh their memory about some of the things that you discussed and then invite them out for coffee. Remember, before you ask them for anything, you should use this time to get a better idea of who they are and where they are coming from. In other words…are they worth your time?

When was the last time that you invited some one out for a business lunch, or cup of coffee?

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